So being I am an Agricultural Communications major, I'm going to blog about some poor communication skills of a cattle ranch.
Basically, a cattle ranch was mistreating calves and they weren't being properly euthanized. A video was taken of these acts, which made its way to the internet for the rest of the world to see and know. The owner of the ranch was oblivious to what was going on. But bad move on his part, he never released a comment about the situation.
So what should he have done in that situation? Hide under the bed like a baby? No. He needed to address the public and apologize for the workers' actions. He needed to explained that he was unaware of it. Also the owner needed to mention the future measures he's going to take so it won't happen again.
If the owner was to do all this effectively and in a timely manner, he could have avoided some negative media. He still is going to have it, but by addressing the situation correctly, he can quickly put out some of the fires.
You make a really good point here. Yeah it was really messed up what happened but the owner reacted in the worst way possible. Refusing to comment or not admitting you messed up implies guilt, and worse it makes you look like a bad person. The Tylenol incident is a perfect example of how companies or people should react to those kinds of situations. Don't deny or hide the truth, admit what really happened, apologize, and make it better.
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